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Our History

Nixxee is the sales, marketing and distribution business of Hot Plate Products Ltd. Hot Plate Products was established in 2013 as a premium housewares distribution company by Managing Director, James Gray. As the company expanded it became clear that strict quality control and compliance was vital and the decision was made to take all warehousing in-house and move to a new location on the south coast of England. 

After the move from Surrey to Dorset in 2016 the product development and sales and marketing functions were split and nixxee was born. This allowed the internal functions to really focus on what they were good at. The nixxee marketplace was successfully launched on the 1st January 2017 and has quickly attracted new brands and customers from around the world.

Nixxee is now one the leading UK and European housewares distribution companies with customers in over 25 countries worldwide. 

What is nixxee? 

Nixxee is much more than a standard housewares distributor, it is a new way of brands doing business with their retail partners and will provide an edited marketplace of brands that can be trusted by customers. As a company, we are passionate about products and for this reason we carefully select brands based on the needs of our customers. 

The great benefit for our customers is they can buy many brands from across the globe without leaving the nixxee website or setting up new supply accounts. With our Brand_Shift service products are shipped direct to our customers from the brand themselves but all administration is manged through nixxee. 

Our Team

We don’t see our employees as staff, they are part of our team and everyone’s role is important. Our team is made up of incredibly passionate people who want to offer the best possible service for our customers, something we are relentless in achieving. 

We also make sure that every brand and category has a Brand Ambassador who can offer expert advice when it is needed and you know you are buying from a company that really cares about the products that they sell.

Our Brands

nixxee are proud to be the exclusive UK distributors for Bialetti, Barista&Co, Rivers Drinkware, Viva Scandinavia, Full Circle, Fusionbrands, Creo, Casabella, neatfreak and Bloom.

You can find further information on our brands by visiting our Brands Stories page.